This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free shipping on orders over $100 in the continental US

Shopping Cart

Your cart is empty

Continue Shopping

Winter make-up trend — totally flawless skin.

Simple tips to help you glow from the inside out.

The holidays are coming. With all its bustle, gift shopping, menu planning, festive decor galore, and last-minute hurry-scurry it is easy to forget about yourself. It can be draining and stressful so you keep postponing self-care. You’ll think about it later after the holiday race is over. Right? Wrong!

Let’s take a breather and make sure, this holiday season you shine as bright as Clark Griswold’s Christmas lights. Let’s talk about this winter's biggest makeup trend - flawless glowing skin!

Industry professionals agree that perfect skin will be all the rage this winter. This look simulates social media filters, alien-smooth, and radiant. The quest for impeccable skin is nothing new. The earliest evidence of cosmetics comes from Ancient Egypt and is roughly 6000 years old. Much like us, Egyptians were obsessed with preserving youth. Today, radiance-enhancing skincare trends like glass skin (dewy reflective skin), slugging (covering your face with petroleum jelly overnight), and even applying makeup over silicone face masks (yes, you’ve read it correctly) are taking social media by storm.

There is nothing wrong with wanting to look a certain way. But there is a dark side to it. We’re conditioned to believe that perfect skin is the norm and anything outside of that is wrong. So we’re chasing unattainable perfection, losing ourselves in the process. How could that not have an impact on our mental health? Add the new reality on top of it, and it becomes way too much for anybody to bear. We are not here to put more stress on you. As promised, this post is about making YOU shine!

Healthy Is The New Beautiful

Before we get to the makeup itself, let’s run through some timeless practices that will keep your skin in a tip-top shape all year round.

  • Hydrate inside and out. Studies recommend drinking on average eight glasses of water every day. Infuse it with fruit, citrus, cucumber, or mint. Opt for skincare products with natural hydrating ingredients like honey, avocado, grapeseed, jojoba, olive oil, meadowfoam, and labrador tea.

  • Maintain a healthy diet. Research has shown that the antioxidants in vitamins C, E, and Omega-3 fatty acids can protect the skin from sun damage and help reduce damage in skin cells caused by harmful free radicals, which contribute to aging skin. Vitamin B is responsible for forming the basis of skin, hair, and nail cells, and vitamin A - found in many fruits and vegetables - maintains and repairs skin tissue.


  • Vitamins should go on your skin too. There’s more than one way to provide your skin with nutrients. Topical application of antioxidants like Vitamin C has been proven to nourish and restore skin.

  • Get enough sleep. Your skin regenerates itself and produces collagen faster at night. Cutting back on sleep and reducing the amount of time the skin has to repair can affect your appearance. “Sleep” journal published a study showing that sleep deprivation not only affects your skin condition and facial features but also impacts the way other people perceive you, which may carry social consequences in everyday life. Yikes!

  • Always wear sunscreen. UV exposure contributes to early signs of aging and skin cancer. Use a broad-spectrum physical sunscreen. No matter the season, indoors and out - sunscreen is your friend.

  • Stay in touch with your body. Your skin always tells you what it needs so listen carefully. Embrace it! Don’t fight it.

Simple, right? Just by following these steps, you will get remarkable results. Being conscious of your health not only improves your appearance and physical shape but influences the way you feel about yourself. It gives you confidence. Nothing can outshine that.

The makeup to enhance, not to cover-up

The days of fussy 20-step beauty routines and aggressive ingredients are long gone. You don’t need dozens of products to achieve a luxe and lush look. This minimalist movement in beauty runs hand in hand with the new lifestyle and habits. Time spent at home and connecting with loved ones have made us more conscious about investing in what matters instead of the superficial. The excess we once indulged ourselves in is no more than clutter in our personal space.

Here are simple steps that will help you to pull off the look:

  • Start with clean and hydrated skin. Our Rad Face Oil will help you with that. It is beneficial for all skin types, ultra-hydrating, and free from harsh ingredients like retinol.
AKT Therapy Rad Face Oil

Use Rad Face Oil as a gentle cleanser. Add a touch of water to two pumps of oil and emulsify. Apply product all over your face. Work your jawline back and forth. Massage sides of your face in wide circles and apples of your cheeks in small circles. Continue to the sides and the bridge of your nose, moving up to the forehead. Rad Face Oil is full of antioxidants, including papaya, which has an enzymatic exfoliating effect. This treatment will leave your skin clean, hydrated, and fully prepared for the next step.

  • Apply sunscreen and foundation. Elemental Sun Balm allows you to replace balm, block, and base with just one product. Its natural tint blends sheer and leaves a delicate glowy finish.

AKT Therapy Elemental Sun Balm with SPF 30

  • Enhance your features with the bronzer, highlighter, and blush. Do not go crazy. A light application of our D-Luxe Daily Bronzer will help you balance the appearance of redness while adding a natural radiance.

AKT Therapy D-Luxe Daily Bronzer with SPF 30

  • Keep your skin hydrated. If your skin starts to feel tight or dry during the day, mist some After Sun Botanical Toner over your face and neck. This multifunctional product will leave the skin plumped and rejuvenated for up to 8 hours.

AKT Therapy After Sun Botanical Toner

And this is all you need to get the look that guarantees to turn heads for all the right reasons. Just remember to treat yourself and your skin with kindness. Embrace your strengths and your uniqueness. Make the trends be of service to you, not the other way around.

Written by Elena Popkova

AKT Therapy